Events

Fill your next event with the right families.

Exhibitions and webinars, promoted to families looking at boarding schools, summer schools and colleges. Then reminders that get them there on the day.

See if I can help How it works

The problem

The sign-ups look good. Then the room is half empty.

Registrations come in, the numbers look fine, and on the day hardly anyone turns up.

Families who find you through an ad need more than one nudge to come. That’s the part most event campaigns miss.

How it works

From the first ad to the day itself.

Each step, and what it does for you.

  1. Step 1

    Ads start weeks before

    Video ads featuring you, event ads and images run on Facebook, Instagram and Google, shown to families looking at boarding schools, summer schools and colleges. Anyone who shows interest sees reminders.

    Why it helpsFamilies hear about your event early and more than once, so it’s on their radar well before the day.

  2. Step 2

    They read about the event

    A page tells them everything: what the event is, who’ll be there, and where and when it happens.

    Why it helpsFamilies know what to expect, so the right people sign up.

  3. Step 3

    They answer a few quick questions

    So they know exactly what they’re signing up for.

    Why it helpsSign-ups come from families who mean it, and you know who’s coming before the day.

  4. Step 4

    They register

    A simple sign-up, and their details and answers come straight to you.

    Why it helpsEvery registration reaches you, ready for the day.

  5. Step 5

    Emails keep them interested

    Between signing up and the event, a series of emails reminds them and gives them reasons to come.

    Why it helpsFamilies who found you through an ad are less likely to turn up without reminders. This is what fills the room.

  6. Step 6

    Everyone hears from you afterwards

    Families who came get a thank-you. Those who couldn’t make it get the chance to speak to you anyway.

    Why it helpsNo registration goes to waste, even if they missed the day.

Throughout, I review the results and your feedback each week, and adjust the ads and questions.

“The campaign brought in the majority of our attendees, and the families who came were exactly the kind we hoped to meet. We expect to end up working with around 90% of them.”
Education consultancy, Germany and Austria

Questions

Questions consultants ask me.

How much does it cost?

It depends on the size of your event. There’s a one-off setup fee and a monthly management fee, and I’ll give you a clear price once I know what you’re planning.

How far ahead should we start?

As early as you can. The ads start weeks before your event, so families hear about it more than once and it’s in their diary well before the day.

What do the questions ask families?

Enough to check each family is a fit for your event and knows exactly what they’re signing up for, plus the details that make the day itself easier. The exact questions depend on your event and what you offer.

Do I need to supply ads or images?

No. The ads are one of the biggest reasons my campaigns work, so I create them all: the strategy, the angles, the scripts, and editing the videos so they work on social media. If your current agency isn’t doing that, it’s worth talking sooner rather than later.

Do I have to film anything?

A little, and I make it easy. You get a simple step-by-step guide and short video guides, so you can film with minimum effort and still end up with something Oscar-worthy.

Which countries do you cover?

Anywhere in the world. I currently have campaigns live in America, Europe and the Middle East. I only work with one consultancy per country at a time, or per state in the US, so if I already have a campaign running where you want to advertise, I can’t take you on there. Tell me where you’re thinking of and I’ll check it’s available.

What will you report on?

Only what matters to you. Lots of agencies try to prove they’re delivering with presentations, slide decks, jargon and numbers you’re not interested in. I talk about the figures that show whether your campaign is working, in plain English.

Get started

Answer a few quick questions and I’ll tell you whether I can help.

They work just like the questions your families would answer, so you’ll see your campaign from their side.

  • Takes about a minute
  • No obligation
  • Your answers come straight to me
Sebastian Wallis1 of 4

Are you an education consultant?

Why I ask: I only work with education consultants.

Yes