Hi, I'm Seb.
I help service businesses (consultants, clinics, planners, advisors, etc) get a steady flow of clients who already trust them before the first call. No chasing. No awkward cold conversations. Just people who already feel like they know you, ready to talk.
The system behind it is a quiz funnel, and if you’ve read the homepage, you’ll know how it works. But here’s how I got here.
How I got here.
I’ve been obsessed with why people buy since I was a teenager, reselling clothes online, running ecommerce stores, trying to figure out why one listing got attention and another didn’t.
That curiosity turned into a degree in marketing psychology and digital marketing at the University of Surrey. First Class. Guest speaker at graduation. Awards for business ideas.
But the thing that shaped what I do now happened during a placement year.
Four years at Mercedes-Benz.
I joined as an intern, promoted every year, and by the time I left, I was running their digital marketing.
I built their strategy from scratch, new campaigns, proper tracking, data-driven decisions across nine channels with seven-figure budgets. Enquiries went up 70.4%. Cost per new customer dropped 94.8%. The search campaign I built was shortlisted at the Performance
Marketing Awards.
And that’s where I discovered quiz funnels.
The quiz funnel moment.
I tested the idea at Mercedes-Benz. The results were instant and ridiculous.
But I wanted to know, would it work for smaller businesses without six-figure budgets?
I adapted the strategy. It worked. And I found it worked especially well for businesses where clients are choosing a person, not a company. Where trust matters more than a logo.
What you get when you work with me comes from thousands of A/B tests, hundreds of iterations, and constant improvement. It’s not something I put together last week.
Move to Vienna.
I grew up in the UK. London was great for my career but not great for thinking clearly.
Last year I moved to Vienna, partly for my partner, partly for space to build this business properly, and partly because it’s a great place to live. I’m learning German, but everyone here speaks perfect English, so it’s going slowly!
When I'm not working.
Massive football fan. I won’t tell you which team in case it’s a deal breaker, but I promise it’s not one you’d hold against me. I’m a season ticket holder, which is hard when I live so far away!
I also play guitar and write songs, which you will almost certainly never hear!
